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Month December 2021

Fry-Denial

In 2014 The Incredible Shrinking Man picked up on a story about Japanese McDonalds restaurants resorting to only selling small fries because of a frozen potato shortage. It seemed like a good idea. Now the Makudo’s or Makku’s, as they are called in Japan, are again faced with a french fry shortage. And again, as […]

VW (Think Small)

In the 1950’s, U.S. industry had firmly embraced the ideology of planned obsolescence and obsolesence of desirability to convince consumers they constantly needed to buy something new. Competing auto makers were building ever bigger and more stylised cars for growing families with baby boomer children. In this competitive climate Volkswagen introduced the relatively small and […]

Tang Ping

Capitalism is driven by an inexorable logic of expansion. The profits of production are invested in more production, which requires expanding markets to consume what is made. This gives rise to the marketing industry, whose job it is to convince consumers that fulfilment lies in the accumulation of more and better things. In essence, the […]