Tag: Edward Bernays

Wide Brimmed Hats

July 18, 2025 By arne hendriks Off

Before Edward Bernays taught people to consume things we don’t need, fashion and it’s ideologies of constant change and replacement already inspired artistic response. La Moda Vuole L’ala Larga (Wide Brimmed Hats are Fashionable, 1912) starring Ernesto Vaser, is an early cinematic and funny critique…

Zen Road to Affluence

February 26, 2024 By arne hendriks Off

In 1966, Marshall Sahlins wrote an important and still quite sensational paper entitled “The Original Affluent Society”. In it he argues that the original hunter-gatherers did not exist, as was commonly believed, on the edge of famine but had a sufficient degree of material comfort…