Category Growth Obsession

Suez-Maxed Out

At 07:40  on 23 March 2021, one of the largest containerships in the world, the Ever Given (400 x 59 x 21m) , was passing through the Suez Canal. After losing the ability to steer because of high winds the ship became stuck and blocked the canal, creating an economic choke-point. As many as 360 […]

The Aesthetics of Upward Arrow

Are arrows going up more beautiful than arrows going down? The upward arrow seems deeply embedded within the psyche of modern man. It inspires a positive emotional response while a downward arrow triggers negative feelings. The Simple Growth Obsession Test shows this default response also occurs when the viewer doesn’t know the context in which the arrow […]