Category: Marketing


February 18, 2023 By arne hendriks Off

Shrinkflation, also known as the grocery shrink ray, is the practice of reducing the weight or size of an item without lowering its price. The practise is often used as an alternative to raising prices during times of inflation. We get less volume but pay the…

Shrinking Human Clickbait?

June 16, 2022 By arne hendriks Off

Hmmm, interesting. In the context of what seems to be the promotion of a new book on mammals, professor Steve Brusatte of the University of Edinburgh lists several all too well-known examples related to the phenomenon of shrinking as a survival mechanism when temperatures rise…

VW (Think Small)

December 7, 2021 By arne hendriks Off

In the 1950’s, U.S. industry had firmly embraced the ideology of planned obsolescence and obsolesence of desirability to convince consumers they constantly needed to buy something new. Competing auto makers were building ever bigger and more stylised cars for growing families with baby boomer children.…