Category: Perception

Shrinkflation

February 18, 2023 By arne hendriks Off

Shrinkflation, also known as the grocery shrink ray, is the practice of reducing the weight or size of an item without lowering its price. The practise is often used as an alternative to raising prices during times of inflation. We get less volume but pay the…

Peeling a Pomelo

January 24, 2021 By arne hendriks Off

“Peeling a Pomelo” is a simple exercise allowing you to experience what it’s like to be very small. All you have to do is imagine you’re peeling a mandarin rather than a pomelo. The pomelo (Citrus maxima) is the largest member of the citrus fruit…

Bigorexia (DFM)

November 9, 2020 By arne hendriks Off

Bigorexia is a subtype of the obsessive mental disorder muscle dysmorphic disorder. The (mostly) men suffering from it have a delusional sense of being too small and insufficiently muscular, despite often already having exceptionally big and muscular bodies. Bigorexians spend inordinate time, attention and resources to gain strength…

The Baby Illusion

September 16, 2014 By arne hendriks 0

Dr. Jordy Kaufman, senior researcher at the The Swinburne BabyLab, asked himself why many parents, after the birth of a second child report that their first child appears to grow suddenly and substantially larger? Is it simply because of the contrast that stems from the comparison of the…