Category: Consumption

Fóxì

January 5, 2022 By arne hendriks Off

‘Tang Ping‘ or ‘Lying flat’ can be translated as a resistance to participate in the tempo and demands of current neo-liberal society by doing very little or nothing. Fóxì, or Buddha-like, is a rather more frequently used word similar to tang ping. Buddha-like youth, also…

Fry-Denial

December 23, 2021 By arne hendriks Off

In 2014 The Incredible Shrinking Man picked up on a story about Japanese McDonalds restaurants resorting to only selling small fries because of a frozen potato shortage. It seemed like a good idea. Now the Makudo’s or Makku’s, as they are called in Japan, are…

VW (Think Small)

December 7, 2021 By arne hendriks Off

In the 1950’s, U.S. industry had firmly embraced the ideology of planned obsolescence and obsolesence of desirability to convince consumers they constantly needed to buy something new. Competing auto makers were building ever bigger and more stylised cars for growing families with baby boomer children.…

Japanese Miniatures: Hara Hachi Bu

November 20, 2014 By arne hendriks 0

In the west we start a meal by saying  “Have a nice dinner” or “Bon appetite”. We refer to the quality of the eating experience but never to the quantity. In contrast, on the Japansese island of Okinawa, they say “Hara Hachi Bu” which means…

Japanese Miniatures: One Rice Sushi

May 25, 2014 By arne hendriks 0

The Japanese have a natural pull towards miniaturisation that never seizes to inspire our investigation into smallerness. Our series on Japanese Miniatures zooms in on this special quality. It articulates a sensitivity for smallness that, through a process of abstraction, may ultimately help us attain…

Voluntary Simplicity

April 23, 2014 By arne hendriks 2

Voluntary simplicity is characterised by individuals being satisfied with what they need rather than what they want. Simple living movements testify to the mindset and behaviour needed for humanity to make drastic changes. Its many secular and religious manifestations function as a source of how to…

Abundance Fantasies: The Alasitas Pathway

March 7, 2014 By arne hendriks 0

From an early age the miniature teaches us to want. During childhood toys in all sorts and shapes create the pathways for  a grown-up desire for material abundance. The promise is right there, in the palm of your hand: toy cars, doll’s houses, miniature cattle and…

Abundance Fantasies: Giant Sushi Roll

September 12, 2013 By arne hendriks 1

Our desire for tallness is strong and deeply rooted. So deep it is difficult to imagine the change towards a general desire for shorter stature. However, the human species is not the sum of just one or two desires but of many. In the Abundance…

Abundance Fantasies: Baby Burrito

July 15, 2013 By arne hendriks 0

Mexican restaurant Gorditos prides itself in serving a burrito the size of a baby. It’s customers have taken up the habit of taking a photo with their new born next to the burrito and putting the image up on the ‘baby wall‘. More than a…

Abundance Fantasies: Cornucopia

June 6, 2013 By arne hendriks 1

In the Abundance fantasies we explore the origin and contemporary meaning of symbols, stories and tropes of abundance. People have an insatiable desire for more, but in reality we constantly have to cope with scarcity. Perhaps the activation of an abundance iconography will help further ignite…

Force-Feeding Milk

June 2, 2013 By arne hendriks 1

On the occasion of the United Nations Food and Agriculture Organisation’s World Milk Day the Thai Ministry of Health’s director-general Jedsada Chokdamrongsuk revealed an ill conceived plan to boost Thai’s youth milk consumption from 14 to 60 litres per year. The reason for this? To  increase…

Micro-Livestock: Guinea Pig

May 21, 2013 By arne hendriks 1

The 1991 OFA report ‘Microlivestock: Little-known Small Animals with a Promising Economic Future’ introduces several alternative small animals for domestication and meat and dairy production. Small animals are easier to breed and keep, and are a quick way of supplementing a diet, especially in less…

Abundance Fantasies: The Grapes of Canaan

April 15, 2013 By arne hendriks 1

Our desire for abundance represents both the cause for the planet’s perilous condition and the incentive for a possible solution. If (despite Earth’s dwindling resources) we want to continue our present lifestyles, and the desire for abundance is stronger than the desire for being tall, eventually…

One Bean Coffee

December 30, 2012 By arne hendriks 0

According to the Water Footprint Network the fresh water involved in the production of a single cup of coffee (125ml) is 140 liters. One part of coffee consumes 1100 water parts. To make an average cup of coffee requires around 40 coffeebeans. To produce one…

Deflating the Food Bubble

October 15, 2012 By arne hendriks 1

The era of world food security is coming to an end simply because we can’t sustain the way food is produced. Lester Brown, president of the Earth Policy Research Centre in Washington, says the demands for food are growing so fast that unless we deflate the…

Supersizing Small

August 19, 2012 By arne hendriks 0

Small is disappearing. If you order a small coffee in Starbucks, or any of its copy cat formula coffee shops, you’ll get a cup of coffee which in any previous timeframe would have been considered large. The 1993 introduction of supersizing meals and soft drinks…

Abundance Fantasies: Corn Cult

July 27, 2012 By arne hendriks 1

Mexican protesters against the high tortilla prices in 2007 rallied around an oversized corn. Their public display of the desire for an abundant food supply ressembles cargo cults in which the visualisation of desired abundance, or the context in which the abundance is believed to exist, is…

Global Human Biomass

June 22, 2012 By arne hendriks 0

A new REPORT published on BioMed Central rightfully warns us of the need to consider the ecological effects of increasing human weight. Obese and overweight people globally consume an extra amount of food that could feed 300 million people. From data collected in 2005 researchers calculated the…

Tiny House Movement

April 15, 2012 By arne hendriks 0

Fish kept in small tanks remain small because they produce pheromones that suppress growth. If the same rule applies to people, the small house movement may proof to be a powerful tool to curb our physical growth. The small house movement is an intriguing architectural and social movement…

Height Tax

February 27, 2012 By arne hendriks 0

Being tall is expensive. You need more of everything just to sustain yourself, and for most of it either you pay or the environment does. Tall people are an increasing burden on the planet. A 20% increase in height equals a 73% increase in weight. And all…