Category: Consumption

Supersizing Small

August 19, 2012 By arne hendriks 0

Small is disappearing. If you order a small coffee in Starbucks, or any of its copy cat formula coffee shops, you’ll get a cup of coffee which in any previous timeframe would have been considered large. The smallest cup of coffee available is called a…

Abundance Fantasies: Corn Cult

July 27, 2012 By arne hendriks 1

Mexican protesters against the high tortilla prices in 2007 rallied around an oversized corn. Their public display of the desire for an abundant food supply ressembles cargo cults in which the visualisation of desired abundance, or the context in which the abundance is believed to exist, is…

Global Human Biomass

June 22, 2012 By arne hendriks 0

A new REPORT published on BioMed Central rightfully warns us of the need to consider the ecological effects of increasing human weight. Obese and overweight people globally consume an extra amount of food that could feed 300 million people. From data collected in 2005 researchers calculated the…

Tiny House Movement

April 15, 2012 By arne hendriks 0

Fish kept in small tanks remain small because they produce pheromones that suppress growth. If the same rule applies to people, the small house movement may proof to be a powerful tool to curb our physical growth. The small house movement is an intriguing architectural and social movement…

Height Tax

February 27, 2012 By arne hendriks 0

Being tall is expensive. You need more of everything just to sustain yourself, and for most of it either you pay or the environment does. Tall people are an increasing burden on the planet. A 20% increase in height equals a 73% increase in weight. And all…

Benito’s Rodents

February 20, 2012 By arne hendriks Off

During the Second World War Mussolini’s government urged Italians to keep guinea pigs to supplement their meager meat rations. Rodents are the world’s most widespread, adaptable, and prolific group of mammals. They reproduce well, grow fast, and can adapt to a wide variety of local…

Poultry/House

February 11, 2012 By arne hendriks 0

If we decide to shrink the human species our livestock may need to shrink with us. We’ll only consume about 2 to 10% of the food we consume today. The meat of one chicken could easily feed 100 people and one egg alone would be enough to…

High on Cheese

January 29, 2012 By arne hendriks 1

In the mid 19th century the Dutch were among the shortest people in Europe. 150 years later they are the tallest in the world. Perhaps not coincidentally this is precisely the period in which the Dutch consumption of cheese started its significant growth. Cheese contains…

Ostrich BBQ

December 10, 2011 By arne hendriks 4

One of the most promising advantages of shrinking the human species would be the abundance of food. A single chicken could feed up to 100 people. But perhaps it’s not just a matter of abundance. We might encounter some unsuspected differences in the way we…

Hhp (Human Height Print)

December 5, 2011 By arne hendriks 2

Tall people need more resources than short people. That’s why it’s rather alarming that the human species continues to grow taller. In fact our increasing height puts more pressure on the ecosystem services than the total population growth. If people become 20% taller this creates over…

Milk

October 17, 2011 By arne hendriks 1

Body height is a classic polygenic trait. About 80% to 90% of your height is inherited and 10% to 20% owed to environmental factors, of which nutrition is the most important. Of those nutrients perhaps milk is the one associated most with increased human height.…

Kerosine Billions

May 22, 2011 By arne hendriks 0

Dr. Andrew Dannenberg investigated that if the weight of every US citizens increases with 10 pounds, airtravel in the USA alone will use well over 1.3 billion liters of extra kerosine. That’s a lot of fuel and extra CO2,  and that’s just in America. If…

Sunflower Table

May 3, 2011 By arne hendriks 2

Downsizing the human body will not only create an abundance of food, it will also open up unexpected new possibilities for sharing a meal. Possibilities like the dried sunflower table suggested by Marlyn Coetsier. Coetsier, a puppeteer from Amsterdam, researches how we will experience reality…

Baby Fruit

March 19, 2011 By arne hendriks 0

The upper end of the restaurant market is flooded by baby fruit and vegetables. Baby coconuts, Baby pineapples Baby courgettes, Baby every-single-fruit and vegetable-you-can-imagine. In today’s market only the products that catch the attention of consumers have a chance of becoming economically succesful. Playing with…

Speculative Cooking

January 31, 2011 By arne hendriks 0

In preparation for TransNatural and the Disproportionate Restaurant a public research kitchen was set up in the Waag in Amsterdam. Chef Martijn Jansen, together with several guests, investigated and speculated on our future relationship with food, ingredients, and cooking techniques. The kitchen was located right in…

40 Whales

January 15, 2011 By arne hendriks Off

Creating a more sustainable lifestyle is an important argument why shrinking could be a good idea. At the same time the very real possibility of widespread megalophobia as a result of smaller size may lead to unsuspected urges to compensate. People will always find ways…

Aquarium Fish & Bonsai Birds

January 10, 2011 By arne hendriks 0

For the Disproportionate Restaurant we investigated a different range of ingredients. During Transnatural several chefs created a map of small ingredients and prepare a menu for The Incredible shrinking Man. Both were offered for tasting. The premise for the research within the Disproportionate Restaurant is…

7.000.000.000

January 1, 2011 By arne hendriks 0

In 2011 the world population will reach 7 billion.  To put this into perspective; around 8000 BC at the dawn of agriculture, the Earth’s population was only 5 million. At the beginning of our calendar (0 AD) this had increased to around 200 million. During the Industrial…

Sixty Calories

November 23, 2010 By arne hendriks 1

Smaller people require less nutrients, water and energy to live under the same conditions and life style of taller people. The energy requirements of a 50 centimeter person might be approximately 60 calories per day. That’s the number of calories in a small apple, and…

Shrink Utility Vehicle (SUV)

May 14, 2010 By arne hendriks 0

It is not easy to convince ourselves that we need to shrink. On the contrary, many people seem obsessed with growing taller. Yet, signs of a deeply rooted desire to shrink may already manifest itself in small signs in everyday life. People drive oversized cars,…