Category Consumption

One Bean Coffee

According to the Water Footprint Network the fresh water involved in the production of a single cup of coffee (125ml) is 140 liters. One part of coffee consumes 1100 water parts. To make an average cup of coffee requires around 40 coffeebeans. To produce one bean requires 3,5 liters of water. In total the global […]

Deflating the Food Bubble

The era of world food security is coming to an end simply because we can’t sustain the way food is produced. Lester Brown, president of the Earth Policy Research Centre in Washington, says the demands for food are growing so fast that unless we deflate the food bubble at wartime speed, a breakdown is inevitable. The inability […]

Supersizing Small

Small is disappearing. If you order a small coffee in Starbucks, or any of its copy cat formula coffee shops, you’ll get a cup of coffee which in any previous timeframe would have been considered large. The 1993 introduction of supersizing meals and soft drinks by McDonald’s to boost sales has confused consumer’s understanding of […]

Abundance Fantasies: Corn Cult

Mexican protesters against the high tortilla prices in 2007 rallied around an oversized corn. Their public display of the desire for an abundant food supply ressembles cargo cults in which the visualisation of desired abundance, or the context in which the abundance is believed to exist, is reproduced in order to attain it. But obviously they don’t. […]

Global Human Biomass

A new REPORT published on BioMed Central rightfully warns us of the need to consider the ecological effects of increasing human weight. Obese and overweight people globally consume an extra amount of food that could feed 300 million people. From data collected in 2005 researchers calculated the total human biomass of the planet’s adult population at  287 […]

Tiny House Movement

Fish kept in small tanks remain small because they produce pheromones that suppress growth. If the same rule applies to people, the small house movement may proof to be a powerful tool to curb our physical growth. The small house movement is an intriguing architectural and social movement that advocates living in very small homes. While in most developed […]

Height Tax

Being tall is expensive. You need more of everything just to sustain yourself, and for most of it either you pay or the environment does. Tall people are an increasing burden on the planet. A 20% increase in height equals a 73% increase in weight. And all those tall people feed, transport themselves, wash and pollute. Seen […]

Benito’s Rodents

During the Second World War Mussolini’s government urged Italians to keep guinea pigs to supplement their meager meat rations. Rodents are the world’s most widespread, adaptable, and prolific group of mammals. They reproduce well, grow fast, and can adapt to a wide variety of local conditions. Many are herbivores and efficiently convert vegetation into meat. […]


If we decide to shrink the human species our livestock may need to shrink with us. We’ll only consume about 2 to 10% of the food we consume today. The meat of one chicken could easily feed 100 people and one egg alone would be enough to make an omelet for 25 to 30 people. Poultry/House is […]

High on Cheese

In the mid 19th century the Dutch were among the shortest people in Europe. 150 years later they are the tallest in the world. Perhaps not coincidentally this is precisely the period in which the Dutch consumption of cheese started its significant growth. Cheese contains large quantities of casein, a substance making up 80% of the proteins […]